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Writing engineering proposals can be challenging, as engineers are typically not taught proposal writing in school, focusing instead on engineering calculations. Winning proposals is crucial for consulting engineers' promotions. In this video, Matt Handel, author of "Proposal Development Secrets," offers insights on improving proposal writing. He introduces what he calls the "million dollar question," which is essential for winning contracts. This question is meant to be asked internally while working on proposals, serving as a key strategy for creating compelling bids that resonate with clients. Matt emphasizes that this approach can significantly enhance proposal success rates.
