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In this video, the creator explains how to create a web design proposal from scratch using a template they use for their successful freelancing business. After downloading the template, the video covers the essentials of crafting an effective proposal, including what to include, how to send it, and how to get it signed. For those opting to build a proposal from scratch, key steps involve obtaining a clear client brief, which includes asking the client about their business, target market, desired visitor actions, unique selling propositions, customer value, and current marketing methods. This foundational understanding is crucial for creating meaningful solutions.
