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CRM implementations can significantly enhance sales organizations, but they also come with risks. Eric Kimberling, CEO of Third Stage Consulting, emphasizes the importance of understanding both the benefits and potential pitfalls of CRM systems like Salesforce. Success is not guaranteed, and CRM implementations differ significantly from ERP and other enterprise software projects. Kimberling plans to share best practices for successful CRM implementations, starting with the necessity of clearly defining objectives and goals as a crucial first step.