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This video tutorial is aimed at both beginners building a freelance copywriting portfolio and those looking to enhance their existing portfolios to attract higher-paying clients. It covers how to create compelling writing samples by selecting a niche and determining which samples to include. The presenter, an experienced freelance copywriter with over six figures in invoices, shares insights on what clients seek in a portfolio, based on personal experiences as both a freelancer and a client hiring writers. Key tips on building a successful writing business that allows for remote work and independence without traditional office constraints are also provided.