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The digital marketing strategy discussed in this video focuses on preventing website visitors from leaving without taking action, thereby converting traffic into leads and customers to boost revenue. This approach is known as conversion rate optimization (CRO). CRO is an ongoing process of testing and implementing changes on a website to enhance user experience and gradually improve the conversion rate. A "conversion" is defined as any action taken by a visitor, which varies by business type; for e-commerce, it typically refers to purchases, while for service providers, it may mean inquiries or direct calls. Defining an effective conversion rate depends on specific business goals.
