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By the end of this tutorial, you'll be equipped to create a Facebook and Instagram shop and begin selling online. To get started, you need a Business Manager account with full admin access. If you have an existing e-commerce store, it's essential to have backend access and know your e-commerce platform and connected pixel. If you're starting from scratch, the tutorial will guide you through the setup process. The Facebook Commerce Manager is necessary for businesses selling on Facebook and Instagram, as it enables you to run specific types of ads and access essential features for your online store.