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In this video, Kelly Schaefer discusses the potential of using gift certificates as a marketing tool for businesses, particularly in concierge and personal organizing sectors. While gift certificates can be effective for attracting clients, they also carry risks if not managed properly. Kelly shares common pitfalls that businesses encounter when offering gift certificates and offers advice on how to avoid these traps. As the creator of the Concierge Academy, she aims to help local businesses increase revenue and client engagement, ultimately benefiting their communities.
