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Many book marketing packages include press releases for book launches, designed to attract media attention. This video tutorial by Julie, from Book Launchers, explores the effectiveness of press releases for authors. Julie emphasizes that while press releases were crucial in the 1990s for gaining media visibility, their relevance may have changed. As a self-publishing team, Book Launchers aims to help authors write, publish, and promote nonfiction books that can significantly impact their readers, grow their brands, and generate income. Importantly, authors retain all rights and royalties from their work, which is a key benefit of working with them.
