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In this video tutorial, Mel discusses the importance of having a strong social media portfolio to attract clients for social media management. She provides a free social media proposal template designed to stand out from conventional proposals. Mel, who runs a successful social media agency, guides viewers through customizing the template to enhance their chances of signing clients. She emphasizes that the social media proposal should be sent after a discovery call with potential clients. The video aims to equip social media managers with the necessary tools to effectively present their services and secure contracts.