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In this video, the host invites agency owner Joel Kaplan to discuss contract essentials for agency owners. Joel, the CEO of Agency Lab, specializes in coaching SMMA owners to grow their businesses. He shares insights on an exclusive, free contract template for viewers. The video covers important elements that should be included in a contract and necessary modifications. Joel emphasizes the significance of understanding contracts for scaling agencies effectively. With a background of running a successful SMMA that reached 300K per month, he provides practical advice aimed at helping agency owners secure clients and scale their operations. Viewers are encouraged to watch till the end for detailed guidance.