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(upbeat music) - Whats an event without guests or attendees? Other than a pricey venue rental, not much. Thats why having a promotion strategy to get people in the door is a must for success, no matter what kind of event youre planning. Luckily, you can put a solid event marketing plan together in just a few straightforward steps. In this video, Ill review what an event marketing plan is and key components that will help you drive ticket sales and attendance. Ill also share a free template with examples to help you build a promotion timeline quickly and easily. An event marketing plan lays out a strategy and timeline for event promotion. Think of it as your roadmap for all the tools, tactics, and channels youll use to get word out about your event so you can hit sales and attendance goals. Event marketing starts with a firm understanding of your target audience and where they hang out. So you can promote your event effectively across multiple channels like social media, email, ra