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in this video Im going to explain to you very quickly how to set up URL parameters within your Facebook ads this is so important because it allows you to track the traffic youre sending from Facebook to your website and Google analytics or any other measurement platform youre using will then be able to measure the performance of that traffic because what you cant track you cant measure what you cant measure you cant improve what you cant improve you cant scale so lets dive in and Ill quickly show you how so we are in the system and lets just set up a quick sales campaign in this dummy account that I have created so if youre watching this video you should be familiar with this sort of stuff anyway so this is the campaign level ad set level and the ad level so were going to go into the ad level and we are going to scroll right down here so this is the destination URL so what we want to be doing is clicking here and lets put my website uh in there lilacjames.com and were g
