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hi guys in this video were going to walk you through how to set up Google ad conversion tracking with GTM or Google tag manager in this video youre going to learn how to set this up the right way so that way you can measure performance on your campaigns and you know which ones the scale which was the pause but the whole point of this video is for you to really step by step understand the process of setting up your conversion tracking if youre running Google ads running YouTube ad campaigns right now to drive conversions if that is your goal if your goal is to get leads for calls on a website or in your funnel you need to set up Google ads conversions okay if you dont youre not going to know which campaigns are generating the results right so some of you guys may be using third-party tracking and thats fine but you want Google ads conversion added because that is what feeds the algorithm and whats going to help you make optimization decisions as well when you are optimizing your