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hey wilson what is a hero product typically speaking hero product can generate at least one million dollars in revenue annually okay and this hero product is what truly makes a brand now having said that doesnt mean that youre only limited to having one hero product its just that we need to focus on building one skew at a time one item at a time so for example if youre thinking about mcdonalds mcdonalds really truly made their name by serving cheeseburgers and then they expanded into big macs mcflurry and so on and so forth same thing with kfc theyre able to build a billion dollar business just by selling fried chicken that itself is a hero item now why is it important for us to focus on just building one hero item it is because if our focus is too diverse if were trying to make skewers or if were trying to make fried rice if were trying to make fried chicken then efforts will be lost because its just not efficient enough and on top of that we need to understand one thing ou
