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youve heard this before right your logos should work in black and white your logos should be timeless yes these things are important but they are the basics today were going to look at slightly more advanced logo design rules and firstly that is the three second test you might be asking yourself what on earth is the three second test this is a great test that you can try out on your logos once you have a polished concept ready to rock and roll either print out your design or just upload it onto an ipad or something like that next grab a friend or a fellow designer and show them your design for just three seconds but only three seconds after youve shown them your design they technically should be able to draw it on paper or describe it to the point where somebody else can draw it just with the description alone this test will demonstrate if your logo is memorable or not and that couldnt be more useful or more important in todays graphic design landscape the second rule is to decide
