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- In this video, Im gonna show you how to write the perfect, asterisk, Well optimised page titles, i.e., titles tags and meta descriptions, can help increase your click-through rate from search, get you more traffic from organic search, and also help your rankings. So theyre really really important. In fact, we go so far as to say that page titles, in particular, are word for word, one of the most important SEO elements on any page of your website. So, first up, what are page titles and meta descriptions? Well, page titles and meta descriptions are both forms of metadata. So, metadata is code on your website, which isnt actually visible when youre browsing on a page. So lets look at page titles, first of all. When youre navigating on a website and you see the title of that page in the tab, that is usually the page title. Likewise, when youre on Google and you see this big blue link, or its purple, once youve clicked on it, blue link at the top here, this is the page title. No