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Hi my name is Matt Seniuk and I’m the product specialist at Raange. And today we’re going to discuss three tips to writing the perfect text message marketing message. At Raange, we work with some of the largest retailers in north america to help drive their text messaging campaigns. So with all of that experience, knowledge and insight. We've put together this document listing the top 3 things we look at when we’re building out text messaging programs with our clients. What we look at is our 3 simple tips: 1) You want someone to open a text message, 2) read a text message, and 3) then take action on a text message. So to open it’s very important that you include your brand right away within the text message What you’ll see with our text message is we actually lead with the name of the brand that is sending the text message. And when you’re in your text inbox the first few characters you will see is the brand name. And that is to help build trust so a customer will open that message...