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In this video tutorial, Kelly Schaefer discusses the use of gift certificates as a marketing tool for businesses, particularly for concierge or organizing services. She highlights both the benefits and pitfalls of using gift certificates, emphasizing the importance of avoiding common traps. Kelly Schaefer, creator of the Concierge Academy, aims to help local businesses increase revenue and clientele to make a greater impact in their communities. She shares her insights based on her own experience with selling gift certificates in her business.
