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in this video youll learn how to create tags in activecampaign to segment your contacts based on their engagement with your Brand Plus well reveal our best practices for using a tagging system to keep an organized CRM inside activecampaign Im Jason growth specialist at wildmail where we help make active campaign even better for your based businesses lets Dive In [Music] before we go over how to create tags in active campaign lets talk about when you want to use tags versus custom Fields so tags are best as a fast easy way to add info to a contact inside active campaign regarding their actions Behavior their interests or their engagement with your brand so this helps you create a flexible folder system for segmenting and grouping your contacts this can also help you indicate their status in the relationship to your brand custom fields on the other hand those are best for storing data about our contacts so like their name their email a certain product the date of a webinar that they