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How to add tag in the Product Launch Press Release

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Below are some common questions from our customers that may provide you with the answer you're looking for. If you can't find an answer to your question, please don't hesitate to reach out to us.

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Does ### go before or after the boilerplate?

Mark the end of your press release with ### centered above the boilerplate to indicate there is no further copy.

How do you structure a product launch press release?

The standard elements of a press release: headline, dateline, lead, body, company info, media contact information. A specific audience that its targeted to and the news articles they read. Information on why your product is worth talking about and why anyone should be excited about it.

What is a boilerplate in a press release?

A boilerplate is a brief paragraph at the end of a press release that highlights a company and its core business information. Its a standardized copy, so you often see the same paragraph concluding every press release unless the company undergoes some considerable change that warrants a new boilerplate.

Where do you put ### in a press release?

A couple of spaces below your final paragraph, centered on the page, put ###. This signifies the end of your release. of sentences about your organization. This can include what your organizations mission is or what your organization is tasked with.

Where do the hash marks go in a press release?

The boilerplate section is where you include your companys mission and contact information. Most press releases include five hash marks (pound sign) at the end which means stop in journalistic terms; in other words, the hash marks signal the end of the press release.

Where do you put hashtags in a press release?

Three number signs/pound symbols (###), centered directly above the boilerplate or underneath the body copy in a press release, indicating to media that there is no further copy to come. The reporter or editor will know they have the full document in hand.

What are the 7 parts of a press release?

The seven parts of a press release include the headline, dateline, introduction (lead or lead-in), body, boilerplate, call to action (CTA), and contact information. The body contains the key takeaways and the quote in our list above.

What is the hashtag at the end of a press release?

Quick tip: Press releases generally end with three hashtag symbols (###) centered directly above the boilerplate and under the body copy to indicate the end of the release.

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Add tag in the Product Launch Press Release