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by now you probably have heard people talking about a thing called server-side tagging some say that it can increase your data accuracy While others might say that they use it to avoid ad blockers or maybe they mention some other reason but what is server-side tagging really and do you need it in this video I will explain what Google stack manager server-side tagging is what are its benefits and drawbacks we will also create our first setup and we will send data to Google analytics for first lets take a look at the usual way how Google tag manager and analytics tools work on a website so lets say that you have a website and on that website you the web container of Google tech manager then with Google tag manager you Google analytics and once Google analytics is activated it tracks user interactions on a website so if a visitor loads a page Google analytics tracks that if something is clicked GA tracks that as well and every time an interaction or some event or something is tracked
