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Welcome to the second lesson in the Google Tag Manager series! In this video, I will show you how to add additional tags to your GTM container. We will walk through the steps to add a Google Ads remarketing tag, the LinkedIn Insight tag, and a custom HTML tag for the Meta Pixel. Were going to start by adding the Google Ads remarketing tag to our website. Before we do, I want to quickly mention that in the first lesson in this series, we covered how to get started with Google Tag Manager, so if you missed it, Ive included a link for you in the description below this video. Okay, lets start by heading to our Google Ads account. Were looking at the new version of Google Ads, so to set up our Google Ads remarketing tag, we select Tools. Then Shared Library. And we select Audience Manager. If youre using the previous version of Google Ads, you will find this by selecting Tools at the top of the interface and selecting Audience Manager. We can see i