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- How to develop a social media strategy step-by-step. Step one, its all about setting goals. What do you want to get from your social media presence? You want to get more branding, you want to generate some sales, you want some leads, you want some clicks to your website so that way people click on your ads. You know, for me, I want to become a thought leader in the digital marketing space. I want people to become aware of my company NP Digitals area of expertise, which is digital marketing. And I want to manage my brands reputation. I want to increase my traffic to my website and I want to improve my community engagement. You see, these are all examples of stuff that are my goals that I set, and I want to also to deliver amazing content through my social channels that help other people out. In other words, you want to figure out what your goals are, and set them because depending on your goals youre going to have to decide if you want to drive more leads, more conversions, more b
