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[Music] so you want to build a campaign that is fire but you dont really know how to go about that i got you im going to walk you through the five components of any successful campaign and while we could do a whole comprehensive video on the before during and after of launching and growing your campaign im going to focus primarily on five elements that you should consider to make the campaign super contagious and to make it very shareable lets get into it the first component of any successful campaign is making something thats highly showable that means it lends itself to being photographed and to being captured by users so heres what i mean you have seen those organizations where they have some kind of campaign and they send people out uh in the middle of a town square to give hugs to people and theyll have signs that are like oh free hugs now essentially its leading to something where the t-shirt pushes people to the organizations name or something like that but it lends its
