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In December, it's the perfect time to promote Gift Certificates for the holiday season. Here are three key marketing tips: 1. **Email Marketing**: Utilize your email list from the year by sending a "year in review" email. Thank your guests and inform them about what to expect next year, while highlighting your Gift Certificate offers.2. **Automated Emails Post-Booking**: After guests book, send them an automated email that can include Gift Certificate promotions along with a request for reviews. This can be a year-round strategy.3. **Discount Codes**: Consider including a discount code, like 10% off Gift Certificates, to encourage referrals without significantly impacting revenue. This can incentivize additional purchases alongside bookings.