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In this video, Mel welcomes viewers to her channel and emphasizes the importance of a well-crafted social media portfolio for securing clients, regardless of how many they've worked with before. To assist, she offers a free social media proposal template and will guide viewers through customizing it. Mel, who runs a successful multi-six-figure social media agency, aims to help social media managers achieve similar success. She also clarifies that the social media proposal is sent after a discovery call with a potential client. The video promises valuable insights and a practical approach to enhance social media management proposals.