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Selling gift certificates during peak times can significantly boost profitability, even with small discounts. Implementing promotions makes it easy to create and sell discounted gift certificates. Massage Book allows the sale of gift certificates by service or custom amounts. When running a promotion, purchasers pay a discounted rate, while the recipient’s gift maintains its full value upon redemption. Both gift certificates and promotions are set up in the marketing section of the business. This tutorial focuses on creating a single promotion for two custom gift certificates, offering clients flexibility: a $75 gift certificate for $60 and a $100 one for $75. A $75 custom gift certificate is already available for purchase.