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An executive summary serves as a concise elevator pitch for a business plan, essential for entrepreneurs seeking investors or CEOs aiming for growth. While it's relatively short to write, crafting a compelling summary can be challenging due to its multifaceted purpose. This tutorial shares five key tips for writing an effective executive summary, including crucial information to include. Positioned at the beginning of a business plan or an "About Us" webpage, it must be captivating, engaging, and persuasive. Typically one to two pages long, it should narrate your company's story and compellingly present your business's value. Additionally, the video highlights a common mistake to avoid in this process.
