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This video tutorial outlines how to write and design a business proposal effectively, based on an analysis of over 570,000 proposals sent via the PandaDoc platform. It emphasizes that a proposal should consist of nine main components and typically range from six to ten pages for smaller deals (under $10,000), while larger enterprise deals may require more length, though should not exceed 50 pages. Key components include a cover page, cover letter, table of contents, executive summary, solution section, pricing page, About Us section, testimonials, social proof, and a final call to action (CTA). The components may vary depending on the industry or company size, so relevance is advised.