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In this video, the presenter, Jenn, guides viewers through creating a hotel marketing plan, offering a free downloadable template. She emphasizes the importance of a marketing plan for both new hotel openings and annual business planning, noting that while plans may change, having a starting point is essential. Jenn explains that typically, the general manager and department heads meet annually to define overarching goals before teams develop specific strategies and budgets. This video is part of Jenn's channel dedicated to hotel marketing topics, encouraging viewers to subscribe for more insights.
