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The tutorial provides guidance on writing and designing modern business proposals, based on an analysis of over 570,000 proposals from the PandaDoc platform. It emphasizes that proposals should generally consist of nine main parts and span six to ten pages for smaller deals under $10,000. For larger enterprise deals, proposals may be lengthy but should not exceed 50 pages. Key components include a cover page, cover letter, table of contents, executive summary, solution section, pricing page, About Us section, testimonials, social proof, and a final call to action (CTA). The video is organized into chapters for easy navigation.