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Many book marketing packages include a press release for the book launch, which typically features a headline, a quote, and book details. While it seems beneficial for gaining media attention, the effectiveness of press releases for authors can be questionable. In this video, Julie, from Book Launchers, discusses the relevance of press releases in modern book marketing. She emphasizes that her team assists authors in writing, publishing, and promoting nonfiction books to create a significant impact while retaining all rights and royalties. Historically, press releases were essential for attracting media attention, particularly in the 1990s, but their utility today varies.