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In this video, Abby Johnson from Matterhorn Business Development discusses how to set up effective bonus plans for staff. As a certified profit-first professional, she emphasizes the importance of aligning bonus plans with business growth and profitability. Abby engages with clients to analyze financials and identify ways to reward employees for their contributions to the company's success. She notes that bonus plans can be highly customizable, tailored to the unique needs of each business. Throughout the tutorial, she aims to provide insights and strategies for creating a bonus plan that reinforces employee motivation and supports overall business performance.