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Many book marketing packages include a press release for the book launch, providing a headline, quote, and details about the book. However, is a press release truly useful for authors seeking media attention? If you're unsure about using press releases for your book launch and marketing, this video from Julie the Book Broad at Book Launchers will provide insight. Press releases were popular in the 1990s for grabbing media attention, but are they still effective today? Learn more about maximizing the impact of your book launch and promoting your nonfiction book effectively.