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[Music] hey everybody good afternoon Im really excited to be here to talk to you guys about scaling per-user ad insertion in a live ott stream my name is Zachary cava Im the video platform architect for Hulu and you may already know what Hulu is in this room but I know this is International comedian we are not international so I wanted to say that Hulu is a over-the-top streaming service we started out as a video on-demand service and in the last few years have actually added a live component which is to align with a difficult cable package in our service we primarily use - streaming it has been a very great format for us its been a very great format for ad insertion and its what the majority of our devices take as part of providing our product we provide the additional option for ad-supported which lessens the cost of it but allows users in advertisers to be connected in a great way and in order to support that advertising product we actually run our own in-house ad server and I
