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So you set up your first Facebook Ads campaign and spent your first few dollars, but your results are not yet outstanding? What do you do? Well now its all about optimization. Take the data that you have gathered, analyze it, and then improve your campaign. Sounds simple, but theres actually a lot to it. Thats why our Facebook Ads expert Cedric is here to help us understand how we can do analysis in Facebooks Ads interface. Now weve got lots to cover, so Cedric, take it away. Thanks Julian. Hey, my name is Cedric and in this video, Ill show you how to analyze your Facebook Ads data the right way. So what we will actually do together is Ill show you how to create a custom view. And well add all sorts of metrics to that view and what I call your important numbers. Once we have that set up, well actually be analyzing a real campaign that was running last year. So well be analyzing that together and well be looking at real data. And really my goal is by the end of this video, y