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hello im demi utley the founder here at least strategies where we help b2b businesses with their sales proposals in todays video im going to talk to you about executive summaries and sales proposals so these are a little bit different than what you would include in say an investor proposal or a business plan so watch for upcoming videos on those but for today lets talk about sales proposals so first what is an executive summary so an executive summary is the section of the proposal after your cover letter but before you dive into detail on what it is that youre actually proposing and this is typically a one to two page document it varies depending on the length of your proposal but ideally you keep it to one page so they can quickly read through the summary and have a good idea of what it is that youre proposing the main thing to keep in mind with your executive summary is that it should summarize the customers pain points and how you solve those pain points it is not an overvie
