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foreign [Applause] [Music] press release is just an announcement written in the third person that youre communicating to the media uh if youre issuing it you want to generally issue it through a newswire um a service like e-releases gets you on PR newswire through a custom National Distribution and an email send that weve been doing since we began but the the real important thing is you know what it is youre choosing to share and how youre positioning it because it is all about you know that that position um so many times uh Ive seen people you know do press releases about even a donation a private company doing a charitable donation and they feel just the merits of that is newsworthy and it really isnt but if they had come from the approach of um weve made this donation and this is why and this is how it integrates into our mission statement and they built a story and an arc that has a much higher chance of being turned into an article by a journalist because a journalist by a
