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CTV digital advertising is on the rise as more people cut the cord and consume content online. Connected TV, or CTV, refers to TVs that use the Internet to stream video, including Smart TVs and streaming devices. CTV advertising is digital ads shown on CTV devices, not traditional broadcast channels. The CTV ad spend increased by 60% from 2020 to 2021, reaching $14.44 billion. This trend is expected to continue growing as more people rely on the Internet for content consumption.