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When creating a print ad for your small business, it is important to first determine your campaign objectives and target audience. Decide whether you want to focus on direct sales or building your brand. Consider the budget for your ad and choose the format that best suits your needs, such as half page, full page, or insert. Keep in mind that inserts may be thrown out before being read. Think about the geographic location and publication where your ad will be placed, as well as the mood of the audience when they will be reading it. Make sure to tailor your ad to effectively reach your target audience.