How does Coca Cola use licensing?
For Coca-Cola, the company licenses its brand to companies in each of the categories mentioned above. Licensees "rent" the brand from the owner, but are then expected to use their own expertise, capabilities and resources to innovate, produce, market and sell the officially licensed product.
What should be included in a licensing agreement?
Licensing agreements are legal contracts that are written between two parties—a licensor and licensee. The contract stipulates the type of agreement, the length of the relationship, payments and royalties that are due and when, and the extent to which licensing is allowed.
What are some examples of licensing?
Examples of license agreements, include: Example: Walt Disney granting McDonalds a license for McDonalds to co-brand McDonalds Happy Meals with a Disney trademarked character. The license of a technology where the licensee is granted the right to use the licensor's software, or other intellectual property asset.
What are the two types of licensing agreement?
Generally, there are three types of licensing agreements: exclusive, sole, or non-exclusive. In an exclusive license, the licensee is only the party that can use the licensed intellectual property.
What are the clauses of licensing?
Important clauses in trademark licensing agreement Preamble. ... Grant clause. ... Rights and liabilities. ... Royalties clause. ... Product and process stewardship clause. ... Quality control clause. ... Termination clause. ... Governing law clause.
How do I make a licensing agreement?
The steps for making a license agreement are as follows: Download a template for a licensing agreement. Choose your role as the licensor or licensee. Define the license(s) in the agreement. Decide whether the license is exclusive or not. Settle the matter of fees and payment schedule. Add a renewal date and rules.
What are the common provisions found in an end-user license agreement?
The most common and important clauses that every EULA requires in order to get the users to accept such EULA are license granting, restriction on use, related agreements, copyright Infringement/Intellectual property, termination of licensing, warranty disclaimer and limitation of liability.
What should be included in a license agreement?
Licensing agreements are legal contracts that are written between two parties—a licensor and licensee. The contract stipulates the type of agreement, the length of the relationship, payments and royalties that are due and when, and the extent to which licensing is allowed.
Which of these is are the characteristic of a licensing agreement?
License types are; Exclusive, nonexclusive, voluntary, compulsory and so on. Technical knowledge is also transferred in the licensing agreements. The value of Technical knowledge, lies in its anonymity and confidentiality; so publicizing the technical knowledge violates the validity of the contract.
What are 5 examples of licensed products?
Accessories such as hats, ties, and the like are regularly made by licensees, as are home products, footwear, fragrance, eyewear, and many others. Other major players in the product licensing world are media and gaming properties, professional and collegiate sports teams, and food and beverage companies.