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- My name is Alex Joos. Im the CEO of Group Joos. Its a family owned company founded by my grandfather in 1935. Personalized print used to be giving a name and an address and maybe, lets say, versioning was, at that time, very important. Over the years, technology evolved and also customers prepared their databases and they want to make use of it. Typical customers for us are still marketeers that use direct mail to attract customers to sell their products and services. Agencies are often in between of that. And so, everything begins for us with the briefing we get from the agency or from the end customer. In also in that stage, we try to give our input to our customers to say what they can do because its unlimited. We work together with a large retailer to develop a coupon book where, lets say, we do not offer the same coupon or the same value or the same points to every customer, but we can personalize it using the data that is generated daily in their shops by the end customer
