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A creative brief is a strategic document that defines the scope, goals, and requirements of a project for marketing teams, agencies, and freelancers. It captures the vision, voice, and target audience of a brand or campaign to ensure clarity for writers, designers, and video teams. Clear communication is essential to avoid stress, frustration, and delays in corporate campaigns or client projects. A well-defined creative brief enables high-quality work and fewer revisions by aligning clients' goals with the creative team.