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In this tutorial, Gianwei, the PR Web Product Manager, explains how to add images to news releases. He emphasizes the importance of including images for several reasons: they provide additional content for bloggers and journalists, enhance the audience's experience, and can lead to improved engagement metrics such as increased time spent on the release and higher click-through rates. Additionally, images in news releases are indexed in image search, which is a rapidly growing segment of online search. Including images can help attract a wider audience, as millions use image search monthly to find relevant content.
