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In this tutorial, Aaron, a product marketer at ChartMogul, introduces the subscription analytics platform designed to provide insights into recurring revenue. He emphasizes the importance of setting up data infrastructure to track key metrics like monthly recurring revenue, churn, average revenue per account, lifetime value, and cash flow. Users can segment customers by plan, region, and sales rep, and add custom attributes for detailed analysis. To begin, Aaron explains the process of importing data into ChartMogul, highlighting direct integrations with various billing systems such as PayPal and Chargebee. Users can also add custom data sources by entering API information to start analyzing their data.