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In this video tutorial, the speaker emphasizes the importance of a well-crafted cover letter in securing a first-round interview, noting that it can evoke emotion, unlike a resume. The tutorial focuses on three key strategies Amanda used in her cover letter that led her to receive multiple offers from management consulting firms and investment banks. The speaker advises that while a strong cover letter won't guarantee a job, a weak one can prevent getting an interview. As the video progresses, viewers are encouraged to stay tuned for a unique formatting tip for effective cover letters that they likely haven't heard before.