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In the discussion about image assets for e-commerce, opinions vary on the use of text overlay versus no text overlay in ads. Text overlay can be effective, particularly for Google ads, as these ads often appear in less prominent spaces on websites. Having text helps convey a unique selling proposition or offer, capturing attention amidst the content. Since Google ads may blend in with the site's design, text is essential to clearly communicate that it's an advertisement, encouraging clicks. In contrast, on platforms like Facebook, ads are more isolated, allowing for a different approach. Overall, the use of text in ads, especially on Google, is deemed important to enhance visibility and effectiveness.