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In this video tutorial, you will learn how to create effective Facebook and Instagram ad graphics. The primary role of your ad graphic is to capture attention, encouraging viewers to stop scrolling and engage with your ad. However, many graphics are overlooked due to "banner blindness," where our brains filter out information deemed unimportant, focusing instead on personal updates and relevant content from friends and family. This results in a subconscious tendency to ignore ads. As an advertiser, it's crucial to understand this phenomenon to design ads that stand out and draw interest, breaking through the typical user filters.