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A marketing consultant agreement outlines the relationship between a marketing professional and the client. Marketing consultants are hired to attract new customers and retain existing ones. They assist companies in implementing or improving their marketing strategies and developing marketing plans to achieve specific goals. Consultants can specialize in various areas, including digital marketing (email, internet, social media), brand awareness, events, product marketing, and both B2B and B2C strategies. It's essential for clients and consultants to create a written contract to clearly define their collaboration and expectations.
