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In this video tutorial, you'll learn how to create a web design proposal from scratch using a template that the speaker employs in their successful freelancing business. The process includes several key steps: creating an effective proposal, outlining its contents, sending it to the client, and getting it signed. The speaker recommends using an existing proposal template available in client manager for convenience. If starting from scratch, crucial steps include obtaining a clear client brief by asking specific questions about the business, target market, desired actions from website visitors, unique selling propositions, customer value, and current lead generation methods. Download the Word template linked in the description for guidance.